VP of Marketing February-25-2010

VP of Marketing
About the Job

Evriholder Products is a fast growing, successful & exciting innovator of consumer products that solve everyday problems, and leading seller of impulse programs, & unique house wares products. We seek an experienced VP of Marketing to join & work with senior executives to grow the company’s revenues and product lines. Reporting to the CEO, and President, primary responsibilities will be leading, implementing, executing and managing Evriholder’s branding strategy, marketing, product development focus & direction, packaging creative team, and go to market growth strategy by channel, by item, and by customer.

Branding: Responsible for defining, developing and positioning the Evriholder brand across several channels and sectors of the retail market; Implementing and executing tactical marketing, PR, ad campaigns, and Trade Show exhibits.

Packaging Creative Leadership, Management & Development – Lead, direct, manage and motivate the packaging creative department, ensuring cohesive branding across the product range, creating leading edge packaging that communicates the features and benefits of each product succinctly and effectively outsells the competition.

Product Development Leadership, Management & Development – Lead, direct, manage and motivate the product development team, guiding the company in the development of well researched product opportunities based on data analytics and researched consumer needs, identifying market opportunities, to achieve company growth plans. Conduct market research analysis of large opportunity areas and identifying and conceiving new products for development, and sourcing. Oversee product management and development strategy in creating new product lines to create growth. Establish and conduct ongoing effective product, category and industry research that is relevant to our market and towards what product opportunities exist, should be created and will fuel growth of the business to its core buyers and retailers that supports the companies strength and distribution channels. Lead the product development process from concept through launch to create new, innovative, daily use, problem solution oriented impulse products to grow the company and meet its growth objectives and its position as a leading supplier of impulse products and unique solutions to solve everyday problems.

Research – develop an understanding of our customers purchasing behavior in order to develop effective in store merchandising programs; conduct research on product opportunities towards development of new products. Conduct market and competitive research analysis.

Sales Strategy – Develop Promotional strategies, & merchandising opportunities, driving calendar and seasonal opportunities to support transactional growth. Spearhead the company’s implementation of viral campaigns, social networking & web, ecommerce opportunities, and search engine optimization. Identify and collaborate with Sales to design winning, unique go to market strategies by retailer and channel to grow sales by channel and by retailer. Provide leadership and tools for creating a customer focused and market driven organization.

Qualifications:

Minimum 10 years in marketing, mostly in consumer products sold to and at retail; at least 5 years in a senior marketing position. Must have a background in research, be detail and financially oriented, and the leadership skills to develop, motivate, and manage departmental teams. Must have strong analytical skills, strong organizational skills and the ability to multi task in a fast paced, results oriented environment. Must have strong written and verbal presentation skills.

We seek a market driven professional with a proven track record of success, a high energy level and the enthusiasm, desire and need to succeed. An individual who sets goals and objectives and then executes in a disciplined fashion to achieve them.

Must have a minimum of a Bachelors degree & preferably an MBA with concentration in marketing related fields.